Back in 1978, a group of five confused executives formed a movie company called Orion because they thought this constellation contained five stars. One star for each executive. Oops! Orion really has seven stars. This is an allusion because Orion is a hunter in Greek Mythology.
Ajax was one tough soldier in Greek Mythology. The grandson of Zeus, he never needed any help from the Gods. When he was in battle. Ajax the cleanser is supposedly “stronger than dirt”. So, it makes sense that the Proctor and Gamble Company would name this product after a tough Greek fighter. Dirt doesn’t stand a chance!
The Apollo Theater in NYC was named for the Greek God of Music- Apollo. Many “godlike” artists have performed here. They include music greats such as Billie Holiday, Stevie Wonder, Aretha Franklin, John Lennon, and many more.
Mars was the Greek God of war. The Mars Bar battles against hunger. Surprisingly, this is not a true allusion. The candy bar got it name from the company owner Forrest Mars, not the Greek God.
In 1938, when the Mercury car company started, it was named for the Greek messenger God Because Mercury never failed at delivering his messages, if you bought a Mercury automobile you were sure to arrive quickly and safely.
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Who doesn’t love flowers? Who better to deliver them than Hermes the messenger God of Greek Mythology? Hermes was the Olympian god of flocks, hospitality, roads, trade, thievery, writing, athletic contests and astronomy. He was Zeus' messenger and also guided the dead to the underworld.
Atlas, a Titan, was punished by Zeus. He made Atlas hold the heavens separate from the earth. The Atlas Van Lines Company hopes you think they are as strong as Atlas. If he can carry around the heavens, they can carry all of your stuff anywhere.
The Olympus Camera Company got their name from Mt. Olympus the home of the Greek Gods. They chose this name because they liked the idea that their name would “reflect its strong aspiration to create high-quality, world-famous products.” Powerful Gods = Powerful Cameras.
Genius Allusion! Nike was the Greek Goddess of Victory. If you wear Nike you, too, can be victorious.